Accelerate Impact with a Dual Track Data Strategy 

In today’s data-driven world, organizations face a critical challenge: balancing the need for immediate, tangible business value with building long-term, sustainable data capabilities. A data strategy is no longer a back-office function or a standalone initiative — it’s a core component of business strategy, shaping how companies compete, innovate, and grow.  

While many organizations begin their data journey focusing on risk management and a defensive posture, the conversation is rapidly evolving to focus on the offensive and harness the evolution of data capabilities shifting the market. Boards and executives are now asking pressing questions like, “What’s our generative AI (GenAI) strategy?” or “How can we leverage data to outpace competitors?”  

The answer lies in adopting a dual track data strategy — one that accelerates impact with quick wins while laying a strong foundation for future success.